Certified Specialist Programme in Online Store PPC Advertising

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The Certified Specialist Programme in Online Store PPC Advertising is designed for individuals seeking to master Pay-Per-Click (PPC) advertising for e-commerce businesses. This comprehensive course covers advanced strategies for Google Ads, Bing Ads, Facebook Ads, and Amazon Ads.

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About this course

Learners will gain hands-on experience managing real-world campaigns and optimizing bidding, targeting, and ad copy for maximum ROI. The program also explores analytics and reporting, conversion tracking, and campaign automation. Upon completion, participants will be equipped to create, manage, and optimize profitable PPC campaigns that drive sales and revenue growth for their online stores. Start your journey towards becoming a certified PPC expert today! Keywords: Pay-Per-Click (PPC), e-commerce, Google Ads, Bing Ads, Facebook Ads, Amazon Ads, campaign management, ROI optimization, analytics, conversion tracking, campaign automation. Call to Action: Enroll now in the Certified Specialist Programme in Online Store PPC Advertising to master the art of PPC advertising for your e-commerce business. Start driving more traffic, generating more leads, and increasing sales today!

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Course details

Essential Units for Certified Specialist Programme in Online Store PPC Advertising

  • Keyword Research and Analysis - Learn how to conduct thorough keyword research and analysis to identify profitable keywords for PPC campaigns.
  • Account Structure and Management - Understand the best practices for setting up and managing PPC accounts, including ad groups, campaigns, and ads.
  • Bid Strategies and Optimization - Discover different bid strategies and techniques for optimizing bids to maximize campaign performance and ROI.
  • Ad Copywriting and Testing - Learn how to write effective ad copy and test different variations to improve click-through rates and conversion rates.
  • Landing Page Optimization - Explore the importance of landing page optimization for PPC campaigns, including design, content, and user experience.
  • Conversion Tracking and Reporting - Learn about different conversion tracking methods and how to use reporting tools to measure campaign performance and make data-driven decisions.
  • Audience Targeting and Retargeting - Discover the power of audience targeting and retargeting in PPC campaigns, including demographic, behavioral, and remarketing strategies.
  • Mobile and Local PPC Advertising - Learn about the unique aspects of mobile and local PPC advertising and how to optimize campaigns for these channels.
  • PPC Automation and Integration - Explore the benefits of PPC automation and integration with other marketing channels, such as SEO and social media.

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Certified Specialist Programme in Online Store PPC Advertising

The Certified Specialist Programme in Online Store PPC Advertising is a comprehensive course that equips individuals with the skills and knowledge necessary to excel in the rapidly growing field of pay-per-click (PPC) advertising. The programme covers various aspects of online store PPC advertising, including keyword research, ad creation, campaign management, and optimization. Graduates of the programme are highly sought after by top companies in the UK and can expect to command competitive salaries and job opportunities.